The Complete Course
The Complete Window Cleaning Business Course
For new and mid-sized window cleaning businesses that want to scale — systems, sales, and advertising that make the business run smoother and earn more.
12Modules
51Video lessons
3 moWeekly group coaching
$497One-time
By the end you'll have: dialed pricing, a booked calendar, repeatable systems for quoting/scheduling/follow-up, free lead engines running, and paid ads you actually understand.
Everything you get
the full stack- 51 video lessons across 12 modules $649 valueMindset → setup → craft → pricing → sales → ads → systems → hiring → scale.
- Scripts & templates vault $199 valuePricing sheet, estimate scripts, objection responses, door-hanger copy, scratch waiver.
- 3 months of weekly group coaching $300 valueShow up, report your numbers, get unstuck — implementation is where the money is.
- 1:1 kickoff call with me $50 valueWe map your 90-day plan to your market on day one.
Total value: $1,198Today: $497
Curriculum
12 modules · 51 lessonsMODULE 1
Mindset & Momentum
The mental game — the 'woo woo' that actually makes money
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1.1 — Why most window cleaners stay broke
The trap of thinking like a technician instead of an owner — and how to escape it from day one.
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1.2 — Identity: owner, not 'guy with a squeegee'
The shift that changes how you price, sell, and show up.
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1.3 — Discipline, slow weeks & rejection
Beating call reluctance, staying consistent when the calendar's empty, and playing the long game.
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1.4 — Setting a real revenue goal
Reverse-engineering your number into weekly jobs, quotes, and door-knocks.
MODULE 2
Foundations & Setup
Legal, insured, and bankable in a weekend
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2.1 — LLC, EIN & registering right
The 30-minute setup, what it costs, and why it protects your house.
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2.2 — Insurance that wins you commercial work
General liability explained — and how 'licensed & insured' becomes a sales weapon.
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2.3 — Business banking & clean books
Separate money, track every dollar, and make tax time boring.
MODULE 3
The Craft: Traditional
Get fast, clean, and confident on the glass
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3.1 — Your first $300 kit
Exactly what to buy to start earning this week.
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3.2 — Mop, squeegee, detail — the fundamentals
The core motion of a streak-free pane.
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3.3 — Fanning & pull patterns
The technique that triples your speed on storefront glass.
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3.4 — Screens, tracks & sills
The detailing that earns 5-star reviews and referrals.
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3.5 — Scrapers & hard water without scratching glass
Higher-priced restoration work most cleaners are scared of.
MODULE 4
The Craft: Water-Fed & Pressure
The gear that unlocks bigger tickets
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4.1 — Water-fed poles & pure water, explained
DI vs RO, TDS, and cleaning 2-4 story glass from the ground.
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4.2 — Water-fed technique for spotless dry-down
Scrub patterns, rinse discipline, and when NOT to use the pole.
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4.3 — Adding pressure washing & soft wash
The exterior add-on that turns a $200 day into a $600 day.
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4.4 — Ladder safety & access
The 4-to-1 rule, stabilizers, levelers — get high without getting hurt.
MODULE 5
Pricing & Quoting Systems
Charge right, quote fast, stop leaving money on the table
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5.1 — Residential pricing that protects your day
Per-pane vs hourly, minimums, and reading a house in 60 seconds.
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5.2 — Commercial & storefront route pricing
Frequency discounts, route density, and monthly recurring contracts.
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5.3 — The instant-quote system
Quote from photos and satellite view so you never drive to lose a bid.
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5.4 — Packages & upsells
Bundling windows + tracks + screens + gutters + pressure washing.
MODULE 6
Sales: Talking to Clients
Turn quotes into booked jobs without feeling salesy
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6.1 — The estimate conversation, start to finish
What to say from hello to signed — a repeatable script.
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6.2 — Handling 'that's too expensive'
Objection responses that hold your price.
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6.3 — On-site upselling
Adding services in the moment — the 30-second asks worth $50-$200 each.
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6.4 — Turning one-time cleans into recurring customers
The quarterly-plan pitch and how to automate the rebook.
MODULE 7
Free Money: Lead Engines That Cost $0
My methods for filling the calendar without ad spend
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7.1 — Google Business Profile domination
The #1 free lead source for local service — setup, reviews, photos, posts.
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7.2 — Door-to-door & the neighborhood method
My exact script and leave-behinds — one job becomes five on the same street.
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7.3 — Short-form content that books jobs
The TikTok/Reels engine — what to film on the job and how to convert views locally.
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7.4 — Review & referral systems
Automated review asks and a referral offer people actually use.
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7.5 — Partnerships: realtors, property managers & BNI
The relationships that hand you recurring work.
MODULE 8
Paid Ads: Facebook & Google
When you're ready to buy leads — do it without burning cash
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8.1 — When to start paid ads (and when not to)
The revenue and capacity signals that mean you're ready.
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8.2 — Google Local Services Ads (LSA)
Pay-per-lead, Google-guaranteed — usually the best first paid channel for cleaners.
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8.3 — Facebook ads for window cleaning
Offer, creative, targeting, budget — a starter campaign that books real jobs.
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8.4 — Google Search ads basics
Owning 'window cleaning [your city]' without wasting spend on bad keywords.
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8.5 — Tracking: know your cost per booked job
The simple sheet + call tracking so you can kill losers and scale winners.
MODULE 9
Systems & Software
Make the business run smoother — without you in every decision
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9.1 — Your CRM: Jobber / Housecall Pro / Markate
Which fits solo vs crew, and the settings that matter.
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9.2 — Scheduling & route density
Packing the day tight — more jobs per mile, less windshield time.
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9.3 — Automated follow-ups, reminders & invoicing
Card-on-file, auto-invoices, rebooking texts — never chase a check again.
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9.4 — SOPs: writing down how you do everything
Turn your habits into checklists a new hire can follow.
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9.5 — AI & automation for solo operators
Using AI for quotes, content, reviews and admin — hours back every week.
MODULE 10
Hiring & Building a Crew
Get out of the bucket — scale past what your hands can do
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10.1 — When you're actually ready to hire
The revenue, booking, and burnout signals — plus the math of tech #1.
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10.2 — Finding & interviewing techs
Where good hires come from and the working-interview method.
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10.3 — Training to your standard
Ride-alongs, SOP checklists, and quality control that protects your reviews.
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10.4 — Pay structures that keep good people
Hourly vs commission vs hybrid — with real numbers.
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10.5 — Employee vs sub, workers' comp & staying legal
Classification basics so growth doesn't get you sued.
MODULE 11
Scaling to $250k+
Recurring revenue, crews, and a business you could sell
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11.1 — Commercial contracts & route days
Landing the accounts that pay every month like clockwork.
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11.2 — Seasonal add-ons: gutters, solar, holiday lights
Smoothing revenue through the slow months.
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11.3 — Multi-crew operations & KPIs
The numbers to watch weekly once you're not on the truck.
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11.4 — Building an asset you could sell
Systems + recurring revenue = enterprise value, not just a job.
MODULE 12
Implementation & Accountability
Where most people fall off — we don't let you
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12.1 — Your 90-day execution plan
Weeks 1-12 mapped: what to do, in order, from wherever you're starting.
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12.2 — Weekly group coaching (3 months included)
Show up, report your numbers, get unstuck, stay accountable.
Video coming soon
12.3 — Book your audit / 1:1
When to bring me your specific market and numbers.
Ready to build a business that runs smoother?
Enroll once: all 51 video lessons, the templates and scripts, and 3 months of weekly group coaching so it actually gets implemented.